Indofood Swot Analysis Essay

PT.Indofood Sukses Makmur is the Indonesia most successful company in producing food and drinks. PT.Indofood is located at Jakarta and it is founded by Sudono Salim in 1990 with the name of PT. Panganjaya Intikusuma and changed their name in 1994 to Indofood. Indofood company has also exported their food and drinks into Australia,Europe, and Asia. In this few decades, the Indofood company has turned to be a total food solutions that they do the whole food operational from the processing the raw materials of food until become a food that are stored in the supermarket or convenient store. Now Indofood is also have the plantation and distribution company. SWOT analysis of the company. Strengthness. 1.Indofood is the biggest food company in Indonesia 2.Indofood brand is the most known food brand in Indonesia. 3.Indofood has the low cost of production. 4.Indofood product is practical and easy to find anywhere. 5.Distribution reachs are so big. 6.Indofood product cost cheaper than their compatitors. 7.Indofood taste is already accepted by the Indonesians and the foreigners. 8.Indofood distribute their food to alot of country. 9.Indofood has done a lot of corporate social responsibility. 10.Indofood financial is very strong. Weaknesses. 1.too much alternative products rather than focusing on one product. 2.too much flavour on their products 3.market demand hasn’t fulfilled yet. 4.too many variations of food. Opportunities. 1.Can do exporting their product to the whole world 2.Can do partnership with foreign food company 3.Can control the whole food market in Indonesia 4.Indofood Stocks can be the highest price in the stockmarket. Threats. 1.Too much compatitors nowadays 2.they dont focused on one product 3.Competitors Innovation and Promotion are better. 4.Bad Issues from other country about the health.

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Wall Street crush-, it created a split inside the labor leadership so the task would be very difficult. The leader Ramsey MacDonald accepted to form coalition with the conservatives but many others did not accept & he seen as traitor & he was expelled from the party – the Great Betrayal-. The conservatives in 1931 took part in government. -Why would the British go to war after what they had lost in the WWW? – Britain was not in favor of going to another war; it found herself involved in the WI unwillingly.The Germans had invaded Poland, so England was in war against Germany â€Å"the People's War†. In 1940, Churchill became a national coalition government -all parties will Join & make a government-. They were fighting a war, all the effort of the country will be directed to winning it. – Why did labor socialists representatives of the working class Join the government? Preparing themselves for after the war. During war time, the NAG put into place a shared â€Å"head† by a liberal member of parliament.The sociologist â€Å"William Henry Beverage† gave the government the â€Å"Beverage Report† of 1942, in order to offer solutions & look after what was wrong in the war with Britain. The report started to revive the ideas of the â€Å"Welfare State†, which came as an opposition to what Hitler was promising â€Å"Total Destruction†. Welfare through government intervention was what kept the high spirit of people. The pamphlet became a best seller-hope for a better future-. The report had identified 5 giant evils in the British society which had to be destroyed with the government help: 1- bad living conditions. – Diseases 3- ignorance, illiteracy. 4- Poverty 5- idleness, joblessness. These are the evils that a given society face, combated by the government intervention which explains why the liberate did not like the government o interfere in peoples' lives. Labor socialists adopted this idea of w elfare & in 1945 made it part their election program & because of this labor was elected & won the 1945 general election. Armistice was the the signed in the 5 of May 1945; the coalition government kept & waited until July 5 , waiting the soldiers to vote for them.The labor had a very large majority of votes â€Å"landslide victory'. The hero that led Britain to victory & wins the Dark Hours was Churchill. 2- Re-entering peace time: In order to assess labor achievement we should see the context of time, how was Britain after the war? What was the social, lattice, economic reality of that time? There were deaths â€Å"sass's†, widows & orphans as a negatives social consequence for the country. Britain had to payback huge depths due to the finance in the war, as the country borrowed money from the US, Canada & Australia.Britain's infrastructure was terribly damaged, factories, bridges, in this period she was facing reality. Politically: India, new powers were emerging like the US. 3- Laborer's achievements: 1- Economic side: 1945, labor government began to nationalize, take into control. E. G. The Bank of England â€Å"the Central Bank†, also it nationalized the coal lines. In 1946, it nationalized the transport industry, civil aviations, ports, airways, energy sifter and gas.Also, in 1948 the iron & steel industry with big difficulties. There was resistance from the owners because it was a highly profit making industry. But the coal owners were happy to sell their lines since they already were striving. Labor government nationalized about 20% of the economic sectors; the rest remained in private hands, why? – Labor implemented a social democracy, this 20 % created a debate within the party. The Clause 4: State Ownership of All means, production, exchange, distribution.Keynesian T. M. Keynes: the Theory of the Demand Management. 2- Political side: there were two sides – domestic & foreign- : Domestic side: there were no major changes , as the monarchy was not abolished, & the House of Lord which was not elected but mainly hereditary. But labor reduced its power in 1949; it could no longer stop a law in the House of Commit, it also lost its power to Veto. Foreign side: Labor Joined NATO: the North Atlantic Treaty Organization, which had a big financial cost.At this time, the labor Government embarked on a nuclear program â€Å"Atomic Bomb† as many other countries, despite the opposition of the US to to do so; this cost a lot for the country which is not a productive program in the short term & this was while Britain was in need for money, but it has a long term benefits as developing technology; from the military side, it's a kind of a buy product, the government accepted to withdraw India – the beginning of the end of the British Empires- Social side: the British labor party was a pioneer in introducing the Welfare State.Squirrel had to be fought by offering housing & town planning; it was done thr ough encouraging private & local authorities building new towns, but there as a shortage of raw materials & skill owners. As the need was important, tour blocks or high rise flats. British housing changed because of the urgent need built by the local authorities & rented for the people. Result: Labor made the class the division more visible separating the classes which was what they were aviate.Moon 14 December 2009 Social: through legislation, labor defeated the housing problems as well as the other evils, that was in giving employment offers, child allowance for families; education or illiteracy was defeated through the Buckler Act 1944 which is an education act that add secondary education free & compulsory from child age 6 to 1 5 for each English child. There also existed private schools -Public- & Seven state schools. The evil of unemployment tried to be defeated through nationalization.For diseases or illnesses there was the implementation of a INS National Health Services 194 8 made to provide medical care for all; it was free at the beginning but after one or two years people started to pay. Generated by Fixity PDF Creator O Fixity Software Result: There was a sort of broken promises which created a lot of discontent within he labor leadership party & the public felt that it was a betrayal. The labor http:// www. Fox-trotted. Com For evaluation only. Deed money that they have taken it from other sources, since the country invested in the nuclear program & built many houses, labor was very proud that it has implemented â€Å"the Welfare State† â€Å"State help from Cradle to Grave†, also it meant to be a safety net. These were more significant achievements of the welfare program. Why did it lose in 1951? Labor was obliged to run new elections, there was some infighting inside. There was an internal division between the left, centre & right.The labor party was never homogeneous, also the problem of inflation because the Pound Sterling in 194 7 was devaluation which created inflation, the cost of ling was very expensive so the public was unhappy. Another reason which created devaluation especially within the middle class was that labor created Rosining!!!! In order to create a sense of equality but it created dissatisfaction among the middle class which usually follows a black market. Wartime: what was promised during the war, in-between the interwar years?Before coming to power – 45- , what was the situation of the country? What the labor did or failed to do? What was the promise? What was the social, political & economic reality? Labor party achievement could be asserted through time, what did it achieve? The nuclear program which is debatable made Britain a powerful country, many people were afraid of this program & there was going to be a Cold War. Economic side: nationalization, taking into state country.The point is that the British didn't have the experience of state sectors, now the government was going to manage these sectors, which objectives would be to create Jobs with no competition since state impasses are monopolies, It was no change for workers these state companies are going to be over manning, having more workers than needed, these state companies are going to be lose making, black holes, the alternative would be to give it subsidies SF State Financial Help to rescue them. The state would get the money from taxes causing the big managers to emigrate.So, nationalization was an issue for the future years. The welfare state was created through social policies which interact with the economy which is a political decision. Labor accepted to intervene in people's life wrought political decision. How is it going to be financed? How do we pay for these services? From tax payers, we have two kinds: direct & indirect 1- The working people -income taxes that goes to the & Indirect VAT Value Direct Tax TVA, as alcohol & tobacco. Sometimes on imports. There are two main ways, of course another source which is the N. I. C National Insurance Contribution.All this will be part of what would be called the Budget that will be given to different ministries each responsible of a sector. Giving this situation, the Welfare State, when you look & assess it through mime, you see that what characterizes it is that the middle class would make the most profit of it. Therefore, people from the left & right would criticize it. The social policy should be looked from 3 parts: short, long & medium term: since it might solve problems TODAY but what about LATER? E. G. Housing has more or less solved problems but later people will have more children who will be unemployed.As far as the health services, we get into problems of term, e. G. Population after the war was in bad shape, but after it started to increase meaning more demand for health care nice medicine is developing as a result, the cost is increasing. Population becomes older so they needed social services e. G. Home for Old s. Therefore, we get into spiral; someone needs to pay for this. Also, concerning education & extending school life which is another cost for the country. All of these social costs became known as The Bottomless Sectors. There was always room for improvement. Becoming more & more expensive, how was it going to be financed?Should health be only for the people who can pay for it or everybody? Healthy country is more productive as well as education hat creates a wealthy society, but the key is who's going to finance? A Welfare State will be costly but is it necessary? The private sectors might be performing better because they are paying, but the state sectors are underfeed. It is up to the society to decide what kind of Welfare they want for the country. The Nanny or Milky Cow will be taken advantage from by some people. Dependency culture, scroungers = the 4 January 2010: people living in the back of others.The Welfare States' help sustain capitalist society. Marxist, believed in Cla ss Struggle. Social policy, it interacts with economy as it has a elation with politics but at the call of it, it's a social policy because some governors liked it others not because of how it was financed â€Å"taxation†. How much people are going to accept to pay? A social policy can be on a long, short or big or term, the rewards might come later (housing 45/ 54) inhabited by the working class, they had solved a short term problem but later on it created problems, people will pay more & more taxes.Marxist believed in the class struggle that without the welfare state the working class would revolve, life as a class struggle that without the Welfare state the t working would revolt; he also criticized the welfare state because the middle class would be the 1 t profit from it. The capitalists, people who believed in the laissez- fairer, self-help, it was for them a question of paying â€Å"the richer you are the more you pay' because they have their own private sets, they ha ve means to have access to better benefits since they pay.The state sector is under stuffed not highly efficient; it's never enough this is the dilemma of the welfare states. People of the right criticized the welfare states because it created a dependency culture, it is called the ilk cow and there were many scroungers. The Welfare State is rewarding for society because it can offer a better educated society, after 1945 education was for all, health after that bettered – they lived longer- but with it there is a cost â€Å"Taxes†. Rewarding is costing & necessary because without a minimum welfare state, a revolt might happen.As we shall see, the classes were divided but with time there will be an underclass of those who were excluded & merged from society; the British have accepted the idea of providing some help. The Welfare State -Milky Cow- can provide milk as long as there is green grass in the entry, I. E. A healthy economy, when you have it, you don't have a lot of unemployment, the problem is when there are a lot of people out of work, the government will pay for them which will be costly.The problem of taxes is a political decision, are you willing to redistribute the wealth â€Å"make the rich richer or less rich† as we shall see, it's the wealth of people who has a say. The party's program says â€Å"promises to spend more†; it's up to people to decide. The welfare state is a problematic issue. SST Economically: Nationalization, another issue which was 1 implanted by the labor overspent of 45-51 , state took control of some strategic sectors 25% was going to be managed by the state, coal, iron, transport†¦ Through Act Legislation.These sectors were employing large numbers of people e. G. 5 million people in the Coal industry; these large numbers would be represented by the trade union who had a good power. The bosses' objective was not only to make profit, priority was to provide Jobs because after 1945 it was the ti me of reconstruction and it needed a full employment. Also, not to forget, the British industries in the mid of 21st Century was coming old as the coal & iron equipments needed to be renewed â€Å"invest more money on these equipments†.Moreover, with the pressures of the Trade Union, wages increased & the British companies started to become over-manning â€Å"more workers than necessary', as a result, the return of the Law of Diminution & later on -ass's- inflation -Prices increase-will begin. Http:// www. Fox-trotted. Com For evaluation only. They would get By this loss making, they could reduce workers â€Å"private†, or subsidies, more taxation â€Å"State Financial Help† they would create discontent, closing a state company would be seen as a political suicide.There were monopolies because there was no competition, the quality was not great & the prices were low. As a result, The British people would buy foreign products since they are cheaper, there would be more imports & a little export, no balance â€Å"the country is going to be in red, it could reduce the value of the currency in order to export† another alternative was to increase taxation or to print money -monkey money instead of Sound money = solid- .This is how the nationalize Sector was going to find itself because it was monopolistic & uncompetitive; Britain industry became now as the Lame Duck Industries. Post War Consensus: it is a general agreement, compromise between different members of society, it is not written and is not a law, gathered by different components of society as a result of history (Britain was lucky because it has one dominant language, one religion and has only white people I. E. No ethic groups), Britain's' history had played a big role in shaping herself; it became a nation state earning†¦Monarchy has been there, so there is an agreement on an institutional Monarchy & religion is set. Post war was about how to rebuild the country; a hou se is lilt with Pillars -it was an agreement on pillars-: we are interested in the 4 pillars that England united in wartime on which post-war Britain was going to be reconstructed: 1- The Welfare State, it is the 1942 Beverage Report, well-being of citizens -social side. 2- Government intervention in economy, mixed economy, it is Keynesian through the acceptance of John Keynes theory. – Belonging to NATO North Atlantic Treaty Organization, Western Allies. 4- Trade Unions' reconciliation with the government; now they are partners & they have some power, a 3 parasite: Government, Trade Union and Representatives + Bosses. The post war consensus had gone through different stages; it was introduced and established during war time by the four elements mentioned above. 1945- 1951 the labor maintained the consensus The Thirteen Wasted Years, 1951-1964: Three concussive conservative prime ministers in government; Winston Churchill.Anthony Eden Harold Macmillan; they did not undo anyth ing & they kept the Welfare State because it is a symbol of socialism & kept negotiating with the Trade Union. These years were good for Britain; it was the age of affluence- plenty of things- the age of prosperity & full employment, he age consumerism, cars, fashion & music. The age of cinema, movies, sports & leisure; it is the beginning of a permissive society. It is wasted years because labor who planted & concoctive who fruit from it. People wanted what was available or provided.The British politicians were divided on the issue of the Suez Canal, in the 1959 general elections the labor party did not use the 1956 humiliation -the war between Britain, France and Israel- because it was for all Britain not only one party but a defeat for Britain. In this stage, the conservatives did not change a lot, their only changed was the prevarication of iron and steel industry because, as we said, during the ass's and early ass's there was prosperity and full employment as the youth started to enjoy their life.It was easy to keep consensus, but 1964-1970 is the return of labor, people for some reason were fed up of the conservatives. We can say that consensus is sustain, keep it with some difficulty, the beginning of troubles, Britain started declining & the British from different parts started to accept this idea of decline. 1964 labor came to modernize Britain, now there is inflation. Some people ill begin losing Jobs workers want more wages†¦ 1964- 1970: labor party under Harold Wilson, consensus was sustained, difficulties and the British started to speak of crisis and decline.The British economy was prosperous but not as her competitors, Britain began to lose some trade as a result unemployment problems appeared. Britain lived on exports and her competitors were making better and cheaper products. Thus, it lost exporting which led to unemployment later to inflation. Therefore, trade union asked for higher wages leading to strikes in the middle of the ass's, c onsequently, trade unions' reconciliation was no more valid. It had acquired power in favor; this power has become a problem for government, so the Labor Party started to think of reducing T Vs. power, I. . , putting commission led by Baroness to stop the T. V power, the L P at that time wanted more planning of the economy to modernize Britain, it had a control on the economy of Britain. People of money were afraid of the L P government; they became more socialist and started to invest outside what led to a shortage of money. In 1967 labor devalued, I. E. , lost its value in the next election because they lost the support of trade union and some people. Remark: because of the economic problems, the labor government forced to go to the I. M.F -international Monastery Fund- for a loan to ease then through their financial troubles, what meant the adoption of more liberal economic program by the Labor Party. British Decline: Britain after the WI was in reconstruction; it reconstructed i tself by providing employment, in the late ass's and ass's entered in a period of affluence; people had money in their pocket, Jobs were available, it is an age of affluent society, the age of love and peace, television and music as well as automobiles which became accessible to use. However, in the Middle of the ass's, people started to speak about the sick man of Europe.They discovered that their economy did not grow as its competitors, Japan, Germany, USA and France who were doing better. Also this sick man was characterized by the rise of SST inflation, of course, we are dealing with the 1 industrial nation and we compare it when Britain was a vast Empire, where Britain was the workshop of the world described by the bygone age. The acknowledgment of this loss was in the middle of the ass's because many British refused to accept this new position and they believed hat there was still an empire after the WI, but the loss of the Jewel of the Crown – India- was the best illus tration of this loss.The British decline has to be understood as a loss of power, spread of crisis, troubles and disorder. The most unarguable fact is that the seeds of Britain's decline are seen mostly in all fields and in particular political and economic ones that eventually led to the deterioration of its position. Causes and consequences of the British Decline: As far as the causes are concerned, we have two perceptions, we have the LEFT POINT OF VIEW that supported the State interference and socialist communism planning, and we have the RIGHT POINT that had its own argument.Concerning the left point, they thought that the decline had roots in the Victorian Britain where we find society of contrast paradoxes; there were also political, economic and social causes. Beginning with the political causes, in fact one of the most disappointing causes that Britain endured is the effects of two world wars which diminished its role as a world power. Though Britain's decline during the tr oubled years was arrested; it constructed her economy rapidly often theWI and it remained in late sass's an extremely rich country but the heavy costs of the war and the millions causalities weakened her capacity to maintain the vast empire. Another feature to this decline in world power was the loss of some territories e. G. India (with the rise of colonial nationalism) which was one of the most important components of the British empire since it was its largest source of revenue. Thus the loss of India meant the beginning of the end of the British Empire. N.B.: the end of the British rule in Ireland had also been a negative effect on Britain rower.Moreover, the Empire did not really benefit Britain; in fact, it was made by industrialists and traders who exclusively benefited from it. Also, in case of a problem the beneficiaries were the few and the expanses of the problem come from tax payers, the best example is the Ireland problem, also because they had two party systems: the li berals and the conservatives. Nevertheless, the most striking point was when the left stressed its criticism on the Laissez-fairer ideology which had a sense of paradoxes; it was advocated in Britain and in its colonies people were not free.

La Indolencia de Los Filipinos Essay

La indolencia de los filipinos (y de los estudiantes tambien) 1. What was the effect of conviction of â€Å"inferiority? † -The child or youth who tries to be anything else is blamed with vanity and presumption; the curate ridicules him with cruel sarcasm, his relatives look upon him with fear, strangers regard him with great compassion. No forward movement — Get back in the ranks and keep in line! With his spirit thus molded the native falls into the most pernicious of all routines: routine not planned but imposed and forced. Note that the native himself is not naturally inclined to routine but his mind is disposed to accept all truth, just as his house is open to all strangers. The good and the beautiful attract him, seduce and captivate him although like the the Japanese he often exchanges the good for the evil, if it appears to him garnished and gilded. What he lacks is in the first place liberty to allow expansion to his adventuresome spirit, and good examples, beautiful prospects for the future. It is necessary that his spirit, although it may be dismayed and cowed by the elements and the fearful manifestation of their mighty forces, store up energy, seek high purposes, in order to struggle against obstacles in the midst of unfavorable natural conditions. In order that he may progress it is necessary that a revolutionary spirit, so to speak, should boil in his veins, since progress necessarily requires the present; the victory of new ideas over the ancient and accepted one. It will not be sufficient to speak to his fancy, to talk nicely to him, nor that the light illuminate him like the ignis fatuus that leads travelers astray at night: all the flattering promises of the fairest hopes will not suffice, so long as his spirit is not free, his intelligence is not respected. 2. What is the meaning of the statement, tila ka kastila? The pernicious example of the dominators in surrounding themselves with servants and despising manual or corporal labor as a thing unbecoming the nobility and chivalrous pride of the heroes of so many centuries; those lordly airs, which the natives have translated into tila ka castila, and the desire of the dominated to be the equal of the dominators, if not essentially, at least in their manners; all this had naturally to produce aversion to activity and fear or hatred of work. 3. What does Rizal mean by saying that indolence in the Philippines is a chronic but not an inherited disease? When in consequence of a long chronic illn ess the condition of the patient is examined, the question may arise whether the weakening of the fibers and the debility of the organs are the cause of the malady’s continuing or the effect of the bad treatment that prolongs its action. The attending physician attributes the entire failure of his skill to the poor constitution of the patient, to the climate, to the surroundings, and so on. On the other hand, the patient attributes the aggravation of the evil to the system of treatment followed. Only the common crowd, the inquisitive populace, shakes its head and cannot reach a decision. Something like this happens in the case of the Philippines. Instead of a physician, read government, that is friars, employees, etc. Instead of patient, Philippines; instead of malady, indolence. 4. What proofs did Rizal give to show that pre-Spanish Malayans were not indolent? -Before the arrival of the Europeans, the Malayan Filipinos carried on an active trade, no only among themselves but also with all the neighboring countries. All the histories of those first years, in short, abound in long accounts about the industry and agriculture of the natives; mines, gold-washings, looms, farms, barter, naval construction, raising of poultry and stock, weaving of silk and cotton, distilleries, manufactures of arms, pearl fisheries, the civet industry, the horn and hide industry, etc. , are things encountered at every step, and considering the time and the conditions in the islands, prove that there was life, there was activity, there was movement. 5. How did it happen that the industrious pagan culture was transformed into that of an indolent Christian culture? -We have already spoken of the more or less latent predisposition which exists in the Philippines toward indolence, and which must exist everywhere, in the whole world, in all men, because we all hate work more or less, as it may be more or less hard, more ore less unproductive. The dolce far niente of the Italian, the rascarse la barriga of the Spaniard, the supreme aspiration of the bourgeois to live on his income in peace and tranquility, attest this. It seems that there are causes more than sufficient to breed indolence in the midst of a beehive. Thus is explained why, after thirty-two years of the system, the circumspect and prudent Morga said that the natives have forgotten much about farming, raising poultry, stock and cotton and weaving cloth, as they used to do in their paganism and for a long time after the country had been conquered! † 6. Why does the city of Hong Kong have more commercial and trade activities than the whole of the Philippines? It has more commercial movement than all the islands together, because it is free and is well governed. The great difficulty that every enterprise encountered with the administration contributed not a little to kill off all commercial and industrial movement. All the Filipinos, as well as all those who have tried to engage in business in the Philippines, know how many documents, what comings, how many stamped papers, how much patience is needed to secure from the government a permit for an enterprise. One must count upon the good will of this one, on the influence of that one, on a good bribe to another in order that the application be not pigeon-holed, a present to the one further on so that it may pass it on to his chief; one must pray to God to give him good humor and time to see and examine it; to another, talent to recognize its expediency; to one further on sufficient stupidity not to scent behind the enterprise an insurrectionary purpose land that they may not all spend the time taking baths, hunting or playing cards with the reverend friars in their convents or country houses. And above all, great patience, great knowledge of how to get along, plenty of money, a great deal of politics, many salutations, great influence, plenty of presents and complete resignation! 7. Was there gambling in the country before the coming of the Spaniards? -Yes, we do not mean to say that before the coming of the Spaniards the natives did not gamble: the passion for gambling is innate in adventuresome and excitable races, and such is the Malay, Pigafetta tells us of cockfights and of bets in the Island of Paragua. Cock-fighting must also have existed in Luzon and in all the islands, for in the terminology of the game are two Tagalog words: sabong and tari (cockpit and gaff). But there is not the least doubt that the fostering of this game is due to the government, as well as the perfecting of it. 8. What are the effects of too many religious festivals on the country? Remember, that lack of capital and absence of means paralyze all movement, and you will see how the native was perforce to be indolent for if any money might remain to him from the trials, imposts and exactions, he would have to give it to the curate for bulls, scapularies, candles, novenaries, etc. And if this does not suffice to form an indolent character, if the climate and nature are not enough in themselves to daze him and deprive him of all energy, recall then that the doctrine of his religion teach him to irrigate his fields in the dry season, not by means of canals but with amasses and prayers; to preserve his stock during an epidemic with holy water, exorcisms and benedictions that cost five dollars an animal, to drive away the locusts by a procession with the image of St. Augustine, etc. It is well, undoubtedly, to trust greatly in God; but it is better to do what one can not trouble the Creator every moment, even when these appeals redound to the benefit of His ministers. We have noticed that the countries which believe most in miracles are the laziest, just as spoiled children are the most ill-mannered. Whether they believe in miracles to palliate their laziness or they are lazy because they believe in miracles, we cannot say; but he fact is the Filipinos were much less lazy before the word miracle was introduced into their language. 9. What other evidence may be pointed out to show the lack of national sentiment? -The very limited training in the home, the tyrannical and sterile education of the rare centers of learning that blind subordination of the youth to one of greater age, influence the mind so that a man may not aspire to excel those who preceded him but must merely be content to go along with a march behind them. Stagnation forcibly results from this, and as he who devotes himself merely to copying divests himself of other qualities suited to his own nature, he naturally becomes sterile; hence decadence. Indolence is a corollary derived from the lack of stimulus and of vitality. That modesty infused into the convictions of everyone, or, to speak more clearly, that insinuated inferiority, a sort of daily and constant depreciation of the mind so that it may not be raised to the regions of life, deadens the energies, paralyzes all tendencies toward advancement, and of the least struggle a man gives up without fighting. If by one of those rare incidents, some wild spirit, that is some active one, excels, instead of his example stimulating, it only causes others to persist in their inaction. There’s one who will work for us; let’s sleep on! † say his relatives and friends. True it is that the spirit of rivalry is sometimes awakened, only that then it awakens with bad humor in the guise of envy, and instead of being a lever for helping, it is an obstacle that produces discouragement. 10. How do we know there was no national sentiment? -Absence of all opposition to measu res prejudicial to the people and the absence of any initiative in whatever may redound to its good. A man in the Philippines is only an individual, he is not a member of a nation. He is forbidden and denied the right of association, and is, therefore, weak and sluggish. The Philippines is an organism whose cells seem to have no arterial system to irrigate it or nervous system to communicate its impressions; these cells must, nevertheless, yield their product, get it where they can; if they perish, let them perish. In the view of some this is expedient so that a colony may be a colony; perhaps they are right, but not the effect that a colony may flourish.

Understanding Customers and Competitors Essay Example | Topics and Well Written Essays - 5000 words

Understanding Customers and Competitors - Essay Example Understanding Customers and Competitors At the same time every company has its customers with limited budgets. They are free to choose to purchase from a company or other then that company who offer the same goods and services and at the same time competitor of the first company. Customers also free purchase totally different substitute goods and services by means of their limited funds. Companies those offer similar goods and services are the direct competitors of each other. Thus it is most important to understanding the Customers and Competitors A company's marketing environment consists of the actors and forces outside marketing management's ability to develop and maintain successful transactions with its target customers. The marketing environment offers both opportunities and threats. Successful companies know the vital importance of constantly watching and adapting to the changing environment. Treacy, M. & Wiersema, F. (1993) mentioned that marketers take the major responsibility for identifying significant changes in the environment. More than any other group in the company, marketers must be the trend trackers and opportunity seekers. Although every manager in an organisation needs to observe the outside environment marketing it, marketers have two special aptitudes. They have disciplined methods-marketing intelligence and marketing research- for collecting information about the marketing environment. They also spend time in the customer and competitor environment. By conducting systematic environmental scanning, marketers are able to revise and adapt marketing strategies to meet new challenges and opportunities in the marketplace. Evans, J. R., & Berman, B. (1990) has stated the marketing environment is made up of a microenvironment and a microenvironments. The microenvironment consists of the forces close to the company that affect its ability to serve its customers- the company, suppliers, marketing channel firms, customer markets, competitors, and publics. The macroenvironvent consists of the larger societal forces that affect the microenvironment- demographic, economic, natural, technological, political, and cultural forces. Kotler, P., Armstrong, G. (2006) argued that marketing environment is made up of five microenvironmental and six macroenvironmental components. The microenvironment consists of other actors close to the company that combine to form the company's value delivery system or which affect its ability to serve its customers. The first microenmental component is the company's internal environment- its several departments and management levels- as it influences marketing decision making. The second component

Improving the supply chain management at Actavis through Essay

Improving the supply chain management at Actavis through implementation of an integrated ERP System - Essay Example Furthermore, we provide guidance in the selection, implementation, and maintenance of an ERP solution, including the inventory control and business process redesign efforts necessary to ensure acceptance of the new system and to maximize its use. We intend this to be a visionary document, detailing the true cost of ownership and providing a base of knowledge for Actavis group to successfully complete its ERP implementation. The PS-ERP was developed by first understanding Actavis's existing culture, infrastructure, relevant skill sets, and organizational commitment. This was done by interviewing Actavis Management and Employees in the Payroll, Human Resources (HR), and Finance areas that will be impacted. We then analyzed the environment, leveraging our broad ERP implementation experience in the public sector involving both non-generic industry and other Pharmaceutical companies. We validated our understanding and findings with external research, including discussions with respected IT research sources and similar governmental organizations that recently implemented ERP systems. We then developed numerous recommendations to better prepare Actavis for its planned implementation, as well as tools to continue to evaluate the proper preparation and implementation steps. The possible benefits of the ERP implementation is examined in terms of improvement in cost justifications with low inventory pullout. CONTENTS CHAPTER PAGE EXECUTIVE SUMMARY CONTENTS 1 INTRODUCTION . . . . . . . . . .

European Social Model Essay Example | Topics and Well Written Essays - 6250 words

European Social Model - Essay Example Article 36 of the Charter of Fundamental Rights1 and Article 16 of the EC Treaty2 establish SGI amongst the common values of the Union as well as their role in fostering social and territorial cohesion. Implementation of SGIs also ensures that some fundamental human rights are upheld, such as, the right to health and care; the right to education; the right to housing; the right to work; the right to access water and electricity, etc. Personal social services are not only services of general interest but also an indispensable element of social protection systems. The European social model contributes substantially to the European Union's economic development and productivity. Social protection systems provide both a base for the creation of wealth, and a guarantee against social exclusion, poverty, insecurity and discrimination. These services differ from other SGI in that their quality depends on other requirements such as vulnerability and dependency of their users. The principles governing the single market have led to the growing dominance of the logic of the market, which should remain a means and not become an end and should thus effectively support the fundamental objectives of the European Union, which are "to promote economic and social progress", "to achieve balanced and sustainable development", to reinforce "social and economic cohesion"3. . . Two different legal regimes apply to SGI and to social protection systems. EU competition law covers services of general economic interest while social security systems fall outside the scope of EU competition law as stated in 29 of the European's Commission Communication on Services of General Interest in Europe / Com (2000) 580: In the second place,... This paper explores that the principles governing the single market have led to the growing dominance of the logic of the market, which should remain a means and not become an end and should thus effectively support the fundamental objectives of the European Union, which are "to promote economic and social progress", "to achieve balanced and sustainable development", to reinforce "social and economic cohesion" . Two different legal regimes apply to SGI and to social protection systems. As the report declares services such as national education and compulsory basic social security schemes are also excluded from the application of competition and internal market rules. With regard to the former, the European Court of Justice ruled that the State, in establishing and maintaining such a system, is not seeking to engage in gainful activity but is fulfilling its duty towards is own population in the social, cultural and educational fields. The European legal tools of governance have served to Europeanize services of general interest. The reconciliation of the European market orientated approach to liberalization and the national defence of public services had been brought about by the creation of a Community law concept of â€Å"universal service†. This has been achieved through the use of Article 86 EC and the soft law communications by the Commission. Governance by soft law queries the legitimacy of the exercise and the legal nature of soft law Communications.

Risk Management on Satellite Project Research Paper

Risk Management on Satellite Project - Research Paper Example Therefore, teams are working with risks daily, ranging from risks of inadequate time spending on planning to threats of inadequate supplies, as well as risks of not operating through an adequate program of risk management. The development of the project involves various challenges, with variables such as the component manufacturer, systems integration, dealing with subcontractors, checkups and various factors that fill the projects with risks. Similarly, the team was on the right production timeline and had inadequate available budget resources to maintain cost overruns. Therefore, if the team did not develop a risk plan the members could not be able to manage the project risks and prepare better reactions to potential risks of the project. Dealing with projects risks, challenges, and subsequent alterations that occurred within the program due to risk could be difficult without a risk plan. Managing, project time, strengths, efforts, and resources could also be difficult and ineffective without a risk plan. Risk plan enables the team to create criteria for assessing occurrence possibilities and effects for the threats and for risk prioritization. Without the risk plan, the team could not be able to identify the risks of the project, analyze the potential of developing risks and make decisions upon the required measures to take in risk management. In other words, risk plan enabled all the team members to view the threats, enter new threats and offer solutions for potential reactions to risks. The risk plan significance For the success of the project, it is crucial to creating an integrated strategy and system of risk control. Therefore, a risk plan serves as a tool for identifying and solving existing and potential risks of the project. Risk plan is fundamental for project implementation because it enables the team to predict and manage any potential risks that may constraint the development, running and implementation of the project. Risk plan is a progressive, forward-looking procedure, which is a critical part of the project and technical process of management. Risk plan is crucial to address that concerns that could ruin or constraint the achievement of crucial project objectives. A risk plan adequately anticipates and solves the threats and challenges that have substantial effects on the projects. Risk plan is a crucial management tool to ensure efficient time management during project implementation, effective resource use to ensure project completion within limited budget and wise channeling of efforts and energy towards effective project management and successful reduction of project risks. Risk plan allows cost reduction, effective teamwork and effort scheduling and avoidance of technical risks. It serves as a crucial strategy for project continuity control and a tool for recovery of disaster.

Is the development of the virtuous person more coherent in the Essay

Is the development of the virtuous person more coherent in the Socratic or Buddhist tradition - Essay Example Often, the person would express his/her opinion about being virtuous and its significance, thereby making the trainer to be aware of the specific ways of instilling the practicalities of developing the virtues (Waley, 1989, p. 158). The Socrates probably suggested that once the person is aware of the outcome of being virtuous and doing well, he/she would not do anything that contradicts the reality, knowing that the repercussions would not be as positive as those of the virtuous actions (Waley, 1989, p. 158). Moreover, having known the values, or the importance of being virtuous, such values would be the driving force for the person to continue doing better; therefore it would be difficult for the person to engage in harmful activities intentionally (Grube, 1977, p. 36). Besides, the person would have an enhanced vision of maintaining the virtuous behavior, thereby serving as a role model for the society (Waley, 1989, p. 194). This indicates that those who find themselves in the trap s might be not aware of the consequences of their actions, and there could be a problem that is attributed to the development of their behavior. Therefore, the expert would help the person develop traits, which are important for the future, through outlining the implications of non-virtuous behavior (Waley, 1989, p.197). For Socrates, his mind and belief was clarified, when he agreed with Simmias on the approach of developing virtues in someone (Grube, 1977, p. 36). He agrees that in developing the virtuous person, one has to be acquainted with the most accurate knowledge about the meaning and importance of virtues (Grube, 1977, p.36). This would eliminate the fear of impossibilities and difficulties, which many people currently experience in their... The paper tells that virtue is inculcated into the person probably during the early stages, and developed throughout the person’s entire lifetime. Many people value being virtuous in whatever lifestyle they embrace, while the others do not regard its value in life. Based on the person’s perception, training could perhaps be the basis of developing the virtues in a human being. In addition, having a role model during the development stages in life would make a person change his/her behavior, after learning the good that comes with portraying the virtues. For example, if through being virtuous, the person descends to prosperity, the other people would emulate his/her actions, hoping that they too, would become prosperous. Through this, they become virtuous without the certainty of being prosperous. Notably, the Socrates did not tell a clear and a specific way of becoming a virtuous person, but outlined some useful ways the person could follow to develop such virtues. Nota bly, one could not be righteous simply by chance, but the virtue has to be instilled. In addition, it is the role of the experts to train the young people on the ways of developing the good qualities, because they understand the significance of being virtuous. In a different approach, the Buddhist tradition on developing the virtuous person is perhaps contentious, because it is experimental based. In addition, it aimed at increasing suffering that one creates for him/herself by sticking to traditions, experiences and events, which characterizes life.

Fundamentals of Hypothesis Designing and Testing Essay

Fundamentals of Hypothesis Designing and Testing - Essay Example Definition: A statistical hypothesis is an assertion regarding the distribution of a variable or variables. If a statistical hypothesis completely specifies the distribution, it is referred to as a simple hypothesis; if not, it is referred to as a composite hypothesis (Goodman, 1999). The testing of a statistical hypothesis is the application of an explicit set of rules for deciding whether to accept the hypothesis or to reject it (Hinkelmann & Kempthorne, 2008). The method of conducting any statistical hypothesis testing can be outlined in six steps: The alternative hypothesis, which we denote by H1, expresses the idea of some difference. Alternative hypotheses may be one or two sided (Kaye & Freedman, 2011). Usually, the setting of the problem determines the alternative even before the data has been collected. †¢ Type II error: Reject H1 whilst factual; the chance of making a type II error is symbolized by {3. The objective in all hypothesis testing is to set the Type I error level, also known as the significance level, at a low enough value, and then to use a test statistic which minimizes the Type II error level for a given sample size. As we fix the Type I error level, it is best to devise the test in a way that the Type I error is most serious, in terms of cost (Lehmann & Romano, 2005). A critical P -value is the probability that is set by the person doing the test; it is the threshold for the P-value that the tester will use to decide whether the sample is unusual enough, compared to the hypothesized population, to indicate that the null hypothesis should be turned down in favor of the other option (McCloskey & Stephen, 2008). The calculated test statistic is compared to the sampling distribution that the statistic would have if the null hypothesis was factual. The comparison is summarized into a probability called a P-value: this is the probability, if the null hypothesis is factual, that the statistic would be at

DNA, mRNA, and Protein Essay Example for Free

DNA, mRNA, and Protein Essay Complete the two questions below. Each question has four parts. This assignment is two pages long. Question 1: For the following double-stranded DNA sequence, -CATTGACCGTAA- -GTAACTGGCATT- Answer the following questions: a) Assume that RNA polymerase will read the top strand of DNA as the â€Å"template† to synthesize mRNA. What will be the sequence of the mRNA synthesized? (3 points) The new mrna sequence will be GUAACUGGCAUU b) Based upon the mRNA sequence above, what is the peptide sequence? (4 points) The peptide swquence will be GUA-ACU-GGC-AUU If there was a mutation in the DNA sequence above resulting in the following DNA sequence, -GATTGACCGTAA- -CTAACTGGCATT- c) What would be the resulting mRNA, assuming RNA polymerase will use the DNA sequence, -GATTGACCGTAA- ? (4 points) Thw new mena sequence will be CUAACUGGCAUU d) Based upon the mRNA sequence above, what is the peptide sequence? (4 points) The peptide sequence will be CUA-ACU-GGC-AUU which will translate to Leu-Thr-Gly-lle Question 2: For the following DNA sequence, -CCCTTAGATGGA- -GGGAATCTACCT- Answer the following questions: a) Assume that RNA polymerase will read the top strand of DNA as the â€Å"template† to synthesize mRNA. What will be the sequence of the mRNA synthesized? (3 points) GGGAAUCUACCU b) Based upon the mRNA sequence above, what is the peptide sequence? (4 points) GGG-AAU-CUA-CCU which will translate to alanine-asparagine-leucine-proline If there was a mutation in the DNA sequence above resulting in the following DNA sequence, -CTCTTAGATGGA- -GAGAATCTACCT- c) What would be the resulting mRNA, assuming RNA polymerase will use the DNA sequence, CTCTTAGATGGA ? (4 points) GAGAAUCUACCU d) Based upon the mRNA sequence above, what is the peptide sequence? (4 points) GAG-AAU-CUA-CCU which translates to glutamate-asparagine-leucine-proline.

The Traditional Family Life Cycle

The Traditional Family Life Cycle Traditional Family Life Cycle: Traditionally the life cycle, illustrated a progression of stages through which families passed; it comprised stages, starting from bachelorhood (single), to married (couple), to family growth (parenthood: birth of children), to family contraction (grown up children leaving home for studies or employment) to post parenthood (all children leaving home) to dissolution (single survivor: death of one of the spouses). Based on these, the traditional FLC can be synthesized into five basic stages, which may be mentioned as follows: Stage I: Bachelorhood: Young single adult (male/female) living apart from parents and into a livelihood. Stage II: Honeymooners: Young married couple. Stage III: Parenthood: Married couple with at least one child living with them at home. Stage IV: Postparenthood: An older married couple with no children living at home. Children have left home for studies or for employment. Stage V: Dissolution: One surviving spouse. These stages, consumption patterns and the product preferences are explained below: 1. Stage I: Bachelorhood: The stage comprises a young single adult (male/female) living apart from parents and into a livelihood. While incomes are low as they have just started a career, financial burdens and responsibilities are also low. As such bachelors have a high level of disposable income. Priorities and Preferences of Purchase: They tend to spend their money on house rent, basic furniture and kitchen equipment. They are recreation oriented and like to spend on purchase of automobiles (particularly motor bikes), travel (trekking and holidays), adventure sports (motor racing, bungee jumping etc.), health clubs, clothes and fashion accessories. Implications for Marketers: Marketers realize that bachelors possess large disposable income; they find in them an attractive segment for sports, travel, entertainment and fun. 2. Stage II: Honeymooners: The stage comprises a newly married couple and continues till the first child is born. One of the spouses may be working or both may be working. They are financially better off than they would be in the next stages. If both are working, income is higher. If both are working, the couple has discretionary income at hand that permits a good lifestyle, and provides for purchases or savings. Priorities and Preferences of Purchase: They tend to spend on creating a home for themselves. They spend on cars, furniture, curtains and upholstery, electronics, kitchen appliances and utensils, and vacations. Implications for Marketers: They form an attractive segment for the marketer as they form the highest purchase rate amongst segments. The highest average purchase of durables takes place in this stage. 3. Stage III: Parenthood: The stage comprises married couples with children. This stage extends for about a long 20-25 year period; and could be further broken up into three stages, viz., Full Nest I, Full Nest II and Full Nest III. Throughout these stages, the size and structure of the family gradually changes, so does income and expenses with varying priorities. The financial expenses increase rapidly with children being born in Full Nest I and gradually decrease as children become independent and self-supporting as one reaches Full Nest III. Full Nest I: The youngest child in the family is six or below. Priorities and Preferences of Purchase: While liquidity of cash is low, expenses are high. The family spends on baby food, diapers, medicines for cough and cold, doctor visits, child toys and games, school admissions and fees and insurance policies. There are increased expenses on child care. Implications for Marketers: At this stage, purchasing is at the peak, and so this is an attractive segment for the marketer. The children in the family begin to impact family purchases, and are a huge potential for future. Full Nest II: The youngest child in the family is six or above. Generally the stage comprises children aged 6-12 years. Priorities and Preferences of Purchase: Financial position gets better as one begins to rise up the ladder. If the wife is also working, children are à ¢Ã¢â€š ¬Ã…“latchkey kids.à ¢Ã¢â€š ¬Ã‚  The family spends on food, clothes for children, education of children, insurance policies and investments. They also pay for medical expenses and particularly, dental treatment. They go in for deals; buy larger-size packages, and economy packs. For example, junk food, fashion clothing and accessories, video games etc. are prime demands. Implications for Marketers: At this stage, purchasing is still at the peak, and so this is also an attractive segment for the marketer. The children, as also teenagers continue to impact family purchases. The latchkey kids are a potential for home delivered junk food like pizzas and burgers. Full nest III: They are older married couples with dependent and/or independent children but staying together at home. Children reach the higher educational level; one of them may start earning too. Priorities and Preferences of Purchase: The family income continues to increase and so do expenses. The family continues to spend on food, clothes for teenagers, higher education of children, and also repeat purchase of durables that were bought in honeymooning stage or Full Nest I. The family buys new furniture, electronic goods and appliances and cars. Thus there is high average purchase of durables. The family also invests in real estate and property and/or flats. They continue to spend on medical expenses, particularly dentists and visit general physicians for regular checkups. Implications for Marketers: At this stage, income begins to increase as one of the children begins to earn. As expenses see a rise, the stage offers a potential for marketers. 4. Stage IV: Postparenthood: This is a stage that occurs once children have left home. They leave home first for education, and then for employment. As they complete their education, and find employment, they gradually leave home one by one, thus, leaving the nest. Thus, this stage has also been broken into two stages, viz., Empty Nest I and Empty Nest II. As one moves across Empty Nest I and II, the size and structure of the family changes (quite similar to the Parenthood stage and the Full Nest I, II and III). Empty Nest I: This is a stage that occurs when at least one of the children has left home. He/she has completed education, taken up a job and has left home to start his/her home. He/she is independent and can manage on own. While children are managing to start up on their own, parents are still working. Priorities and Preferences of Purchase: The family size gradually begins to shrink. Parents are still earning; expenses gradually reduce, and so there is highest level of savings and disposable income at hand. The family spends on food, instalments for real estate/house, higher education of the dependent children, and, medical expenses on dentist, physiotherapy and heart. They have leisure time in hand, and watch television, movies, and may even go on a vacation. Implications for Marketers: At this stage, the couple beings to again have disposable income in hand. Financial responsibilities towards children begin to decrease. This stage offers potential for marketers who are involved in providing services like leisure, travel and holiday. Empty Nest II: In this stage, all the children have left home, and the couple has retired from occupation. They live on pension and other social security investments. If health permits, they take up part-time jobs. Priorities and Preferences of Purchase: The couple has higher disposable incomes because of savings and investments, and they have fewer expenses. They decide to spend on all that they had been thinking to spend on but had not been able to because of familial responsibilities. They spend money on food, travel and holidays, watch TV and form hobby clubs. They refurnish their home or may even move to newer homes after retirement. Medical expenses also see a rise. However, for those older retired couples who do not have much income from adequate savings and investments, the situation is much different. There is a sharp drop in their income. Implications for Marketers: The stage is lucrative for those involved in the entertainment industry. Many industries provide special discounts in travel and stay as à ¢Ã¢â€š ¬Ã…“Senior Citizen benefits, for example, hotels, airlines and railways. Banks and financial institutions also have special facilities for those above 60, especially higher rates of interest on deposits. 5. Stage V: Dissolution: This stage in the FLC occurs when one of the couple dies, and leaves behind the other surviving spouse. Priorities and Preferences of Purchase: When one of the spouses is still earning, or earns money from savings and investments, things are little easier. However, if he/she is not earning, he/she follows a lifestyle that is economical. The primary expenditure is on medicines, checkups with doctors and restrictive diet. Implications for Marketers: The stage is characteristic of a widow/widower with lower income and least shopping and expenses. Modifications to the FLC: With changes in our society, a change in the traditional Family Life Cycle and the various stages through which it progressed earlier. There are various forms like single; late marriages; divorced (with/without children); dual income, no kids, live-ins etc. Consumer researchers have thus brought about changes in the traditional FLC, so as to reflect changes in the family and lifestyle arrangements. Broadly speaking households may be classified as family households and non-family households (single individual or live-ins). Each of these family types has varying features and characteristics, which also get exhibited in their buying patterns and consumption expenditure. Family life cycle of Dominos Pizza Bachelorhood: Dominos pizza does not come under this stage because the income a person is very low and have to spend their money on house rent, basic furniture and kitchen equipment. Honeymooners: Dominos pizza comes under this stage because they tend to spend their money more. Parenthood: Dominos pizza also comes into this stage because in this the family income increases and then family continues to spend on food, clothes etc. Post parenthood: Dominos pizza comes under this stage because family is small but wants doing expenses. Dissolution: Dominos pizza does not come under this stage because their primary expenditure is on medicines, checkups and doctors. Family life cycle of Mobile Phones Bachelorhood: Mobile phones come under this stage because the income a person is very low but they have to spend their money on automobiles, clothes etc. Honeymooners: Mobile phones come under this stage because they tend to spend their money more. Parenthood: Mobile Phones also come into this stage because in this the family income increases and then family continues to spend on food, clothes, accessories etc. Post parenthood: Mobile phones come under this stage because family is small but wants doing expenses. Dissolution: Mobile Phone does not come under this stage because their primary expenditure is on medicines, checkups and doctors. Family life cycle of Mutual Funds Bachelorhood: Mutual Funds does not come under this stage because the income a person is very low but they have to spend their money on automobiles, clothes etc. Honeymooners: Mutual Funds come under this stage because they tend to spend their money more. Parenthood: Mutual Funds also come into this stage because in this the family income increases and then family continues to spend on food, clothes, accessories etc. Post parenthood: Mutual Funds come under this stage because family is small but wants doing expenses. Dissolution: Mutual Funds come under this stage because their primary expenditure is on medicines, checkups and doctors and spend for future stability.

Music of India :: essays research papers

The Music of India Indian music is a very varied type of music which ranges from classical to film, more commonly known as pop. Both types are extremely popular throughout the Indian society in all classes. Music is apparent in Indian culture as a way of expression. The history of Indian music extends back many centuries. Traditionally in that period, there were various kingdoms, in which the power was held equally by the king and the temples. This was the division of music. The temples presented religious music to all that wanted it while the kings patronized the separate artists. Music also formed a major part of the theatre. It was very famous as nearly all of India's people had access to it. There were full scale musicals in the ancient Indian theatres. This tradition has been carried into till the recent days, where Bollywood (the Indian Hollywood) films are very music-friendly. Music is an integral part of the movies that are being made. But many movies are now being targeted at the Western society, movies with less music. This is killing India's musical background. Indian music is a mix of many different types of music. Five hundred years ago, India was ruled Muslims, when it had been influenced by local territories such as the recent Pakistan, Bangladesh and Nepal. Classical music is a very prominent feature in most Indian people's lives. It is heard for pleasure. The term "Indian Classical Music" refers to two different, but related, age old, traditions. Both of them are very popular and come from two very different areas in India. The North Indian style is called "Hindustani", which translates to India, and South Indian tradition, also known as "Carnatic". Indian music is different from Western music in two major ways: 1. All of Indian classical music is melody, and 2. Indian music is never written down, and cannot be played off a written score. If it was played off the score, it would lose its authenticity. Over centuries, the artists learn to play or sing by listening to the song. As the artist learns the song and plays it, he adds his own authenticity to the song. In this way, the work of numerous generations has been put together to make a singular song that has been made seamless over the years. This is how Indian music has survived over the years. Hindustani classical music is based upon the 12 note scale.

The Legendary Musician, Ray Charles Robinson Essay -- Biography Biogra

The Legendary Musician, Ray Charles Robinson Ray Charles Robinson was born on September 23, 1930 in Albany Georgia. His father was Bailey Robinson, a railroad repair man, and his mother was 'Retha. His father never married his mother. His legal wife was Mary Jane, who also helped to raise Charles. By the time he was three, young Charles was learning to play the piano. When he was five his brother, who was three at the time, drowned. A few months later Charles got the disease that would make him go blind by the time he was seven. After he became totally blind at the age of seven, Charles went to a school for the blind in St. Augustine, Florida, where he learned to play the trumpet, the saxophone, the clarinet, and organ, though his preferred instrument is still the piano. When Charles was 15, his mother died from food poisoning. He decided to become a musician soon afterwards and he set out on his own. He played with various band throughout Florida until he was seventeen. He then wanted to get as far away as possible from Tampa and also stay in the United...

Islam Does NOT Advocate Terrorism Essay -- ISIS, Terrorism 2015

A few years ago, an extreme offshoot of al-Qaeda proclaimed itself a caliphate in the Middle East. Today, the entire world has witnessed ISIS commit brutal crimes against humanity, including beheadings and other horrific acts of violence as well as its unlawful seizure and destruction of public and private property in Iraq, Syria and beyond. Because of this, many people think that Islam requires fighting non-Muslims, killing, invading other lands, etc. All these thoughts about Islam are totally wrong. Islam does not advocate any form of terrorism. Islam is not responsible for any terror operations done by any movements that relates itself to Islam. According to the text mentioned in the Holy Quran, killing a person is like killing all humankind, and saving a person is like saving all humankind. I wonder how could some people think that a religion that includes this text in its religious book is responsible for such crimes. The problem is not Islam itself, but the way people understand Islam and the way Muslims represent Islam. In fact, I think that many people should focus more on what’s the reason behind the spread of terrorism among Muslims, instead of focusing on the religion or country that produces these movements. In other words, they must realize tha... ...otect themselves against those who try to attack Muslims. Unfortunately, many Islamic extremists all over the Islamic world, especially Saudi Arabia, misunderstand this concept or try to use this concept as a justification to their bad practices against civilians in other western countries. In fact, I would prefer discussing the Lesser Jihad in a separated blog post incorporating Al Qa’eda as a terror movement who interpret Jihad the way they want. Works cited: Cook, David. â€Å"The Greater Jihad and the Lesser Jihad.† Understanding Jihad. Berkeley and Los Angeles: The Regents of the University of California, 2005. 35-39. Print.

Rural Tourism

A BRIEF ANALYSIS ON THE STATUS OF RURAL TOURISM IN INDIA REFERENCE: GIMRM024 Table of Contents Abstract2 Initiatives6 Issues Faced8 Infrastructure10 Finance 11 Impact12 The Way Forward13 Bibligography14 ABSTRACT Tourism is one of the primary catalysts in generating sustainable livelihood in India. India’s vast rural diversity and heritage offers tremendous opportunity for rural tourism. The idea of rural tourism was born out of the need to provide first-hand experience of living in rural areas to the urban population and also as supplementary income for the local population. The Ministry of Tourism in its Outcome Budget for 2011-2012 has emphasized on the need of giving greater focus to rural tourism with the objective of creating employment, with specific emphasis on the upliftment of the status of women and to encourage local arts and handicraft. Rural tourism has the potential of carrying the additional burden of uplifting poverty and reducing migration towards urban areas. This research paper aims at studying the status of rural tourism in India, looking into some initiatives that have already been undertaken, both by the Ministry (The Choti Haldwani Project at the foothills of Nainital) and by organisations (NGO ViaDesh, Delhi and Himalayan Homestays, Ladakh) in different parts of India and the way forward. The paper concentrates on the following major areas: 1) Initiatives undertaken 2) Problems faced while trying to establish such initiatives 3) Infrastructure developed for this purpose ) The finances involved 5) The impact of such initiatives 6) Its co-relation with eco-tourism and agri-tourism 7) Future plans The government of India along with UN Development Programme (UNDP) has drafted policies and implemented some on the same lines by associating and granting funds to NGOs. Rural tourism will go a long way in realising some of the Millennium Development Goals (MDGs) laid out by the UNDP, to be achieved by 2015. â€Å"The air is soft and balmy. The wild flowers are in full bloom, and the butterfly is on the wing. The grasshopper is singing his ceaseless song, and the bees are humming a chorus thereto. † These are excerpts from Ruskin Bond’s novel â€Å"Mussoorie & Landour, Days of Wine and Roses†. Such is the beauty of the Indian landscape. Tourism in India is the biggest service industry contributing 6. 23% to GDP and providing a host of employment opportunities. With 5. 58 million Foreign Tourist Arrivals (FTAs) in 2010 and a provisional number of 2. 92 million during the first half of 2011, the tourism industry is pegged to grow at a rate of 9. 4% annually over the next decade. It’s linkages with a myriad of sectors in the economy, like transport, construction, handicrafts, manufacturing, horticulture, agriculture, etc. , makes it a potential economy driver, while also becoming an effective tool for poverty alleviation and ensuring growth with equality. The focus, thus, is now on rural tourism, an avenue that provides immense possibilities and opportunities for inclusive growth and equality in rural India. The Ministry of Tourism (MoT) and the United Nations Development Programme (UNDP) have collaborated in an initiative named the Endogenous Tourism Project – Rural Tourism Scheme (ETP-RTS) on rural tourism. Initiated in 2003, the project identified 36 sites across India, where a number of pilot projects have been initiated to assess the impact of this kind of tourism in these areas. The principal objective of the project is to focus on sustainable livelihoods and at the same time aims at the convergence of issues such as gender equality, empowerment of women, youth and other disadvantaged sections and working towards cultural sensitivity and environmental sustainability. This paper will look into one such government initiative, Choti Haldwani, which is a community based tourism project. Apart from government initiatives, numerous NGOs have been involved in different forms of rural tourism, be it agri-tourism, treks, homestays, workshops with locals etc. In the NGO space, this paper cites the example of ViaDesh, a social enterprise, based out of Delhi that arranges expeditions and treks in Uttarakhand, the Himalayan Belt (Kargil, Leh, Ladakh etc) and Rajasthan. This paper also briefly looks at Himalayan Homestays, an initiative by the Snow Leopard Conservancy (SLC), The Mountain Institute, local tour operators and villagers living in important snow leopard areas. Traditional tourism, concentrated in coastal and mountain resorts, urban and cultural centres, has proven that tourism can bring enormous benefits to the economy, society and environment of a certain area. However at the same time there is a realization that certain parts of the country have been left behind in development. Rural tourism could be the harbinger of change in such a scenario. In recent years demands for holidays in small villages and the countryside has increased significantly in many rural regions of the world. The challenge for rural tourism then is to focus on providing sustainable livelihoods in rural areas all while preserving the traditions, cultures and values that exist in these areas, instead of trying to â€Å"urbanise† the area. INITIATIVES Choti Haldwani Choti Haldwani, better known as Jim Corbett’s village, is located in the Nainital District of Uttarakhand. Bought by Corbett in the early 1900s, this was the last village he stayed in before migrating to Kenya after Independence, donating the land to the 40 families residing in Choti Haldwani at that time. The village has now grown in population with 138 families making Choti Haldwani their home, and earning their livelihood mainly from agriculture. In 2001, Choti Haldwani was one of the four villages chosen to implement a community-based tourism (CBT) project. The CBN (Corbett National Park, Binsar Wildlife Sanctuary, Nainital) Tourism Initiative was designed to develop a framework for conservation and tourism by making use participatory processes that seek to engage stakeholder groups for planning, to help develop a common vision, build ownership, and buy in from various stakeholder groups for plans and projects. Many consultations and deliberations later, the USP of the village was discovered. This led to the formation of the Corbett Heritage Trail (which included historical sites like Corbett’s house, the historical gun of Tejsingh and Moti’s House to name a few). ViaDesh ViaDesh (established in 2010) is a social enterprise based out of Delhi. Its philosophy is engrained in its name – ViaDesh literally translates to â€Å"by way of country†. Founded by Jamal Mohammad and aimed at promoting village life and providing sustainable livelihood options, Viadesh promotes itself as a unique holiday planner committed to giving a transformative experience to both the tourist and the host. ViaDesh works towards building partnerships with villagers, and forging relationships with them through community interaction. The expeditions and treks give the tourist a first-hand experience of rural living. They are exposed to the unique and rich village culture that every village brings with it. Villagers turn into guides, narrating stories from the village and sharing their own experiences with the tourists. Tourists also bear witness to the different folk songs and dances, gathering together with the village folk. Home-stays are arranged for tourists in some of the houses within the village itself. By doing this, ViaDesh ensures that the tourist is involved, from early morning, in every facet of village life. Starting from collection and preparation of fodder for animals to cooking food, to even plucking apples and apricots from plantations and planting herbs like oregano, tourists get hands-on experience of rural living. Rural locations offer an idealized release from stress and the opportunity to re-engage with a simpler, quieter way of life that offers rest and relaxation. Himalayan Homestays Himalayan Homestays is an Initiative by Snow Leopard Conservancy (SLC), The Mountain Institute, local tour operators and villagers living in important snow leopard areas. The need for this initiative was felt due to the rising disparity between the rural and the urban communities due to the fact that the tourism boom in Ladakh offered little opportunities to the rural people. The rural community was also facing the problem of diminishing livestock population due to Snow leopards. Hence they offered tourism as a solution to promote conservation as well as to combat livestock loss. Villagers defined the Himalayan Homestays in the following way: â€Å"A traditional village based Ladakhi Homestay would share their traditional way of life and values with visitors provide traditional food, in an eco-friendly environment that requires little initial investment. (Source – Redefining Tourism: Experiences and Insights from Rural Tourism Projects in India) The project was implemented with various guidelines for selecting locations to setting minimal facilities such as a separate room for tourist to a toilet (with door). Also 10% of the money generated was to be divulged into the conservation fund for village activities. Initially, for setting up, they assessed the demand and preferences of the tourist by conducting a survey for the location choice, food and accommodation option as well. Interestingly, the choice was local food was rated highly. Capacity building measures such as training the youth as nature guides. To avoid hygiene issues, community members were trained on cooking and cuisine as well. The main aim of SLC was community empowerment and hence it was decided that the tourists would be shared on rotation basis. For the homestays, which were far off, and where the tourists were unwilling to go, they were trained for additional services such as Parachute cafes, Guides etc. ISSUES FACED Rural tourism as a whole is a sensitive issue to deal with since it deals with people and also their livelihoods. The rural people are skeptical about the kind of invasion that happens due to rural tourism. While implementing rural tourism many issues have cropped up. It is necessary to understand that the issues faced by the government are different from private and non-governmental entities. a)Finance: It deals with arranging as well as managing finances for any project. This aspect is prevalent in all initiatives from the government. Here the government has struggled to route funds flow whereas private players have found it difficult to arrange funds for the project. If the funds flow issues crops up at the beginning of the project then it becomes difficult to keep the local community engaged as they tend to lose interest as well as trust in the initiative. b)Pace of the Project: It is an important issue that needs to be addressed. It has been observed that private entities have tried to build upon strong finances. This has resulted in very little time for institutions as well as the local community to reflect on their performance and also absorb this transition. In a fast paced project, the players fail to understand that this is a sensitive issue where resources and money are of equal importance. The pace of project should be best decided by the local communities involved as it would be help them adapt to their role. c)Partner Agencies: This issue is predominantly associated with the government where the implementing agencies differ in vision and also their work ethics. The government needs to understand that different agencies behave differently and hence the outcome of the projects would also vary. )Local Community: The basic motto of this project was to eradicate poverty and envisage an empowerment campaign. Many a time it has been observed that the richer community in the village gets all the control while the poorer sections takes a backseat, as they are deprived of minimum requirements for a tourist such as separate homestays or even proper education. Here the government needs to ensure that these people are involved in group activiti es where they could learn and also contribute. Also, conscious measures should be taken to incorporate the marginalized communities into the success story. Government as well as private players should make sure that inclusive growth takes place and hence the beneficiary is the entire village and not select individuals. e)Hygiene: Hygiene is an issue which has made foreign as well as domestic tourists hesitate in turning an eye to rural tourism. Basic facilities such as bathroom and sanitation have been a cause of concern for tourists. The players should make sure that proper training should be given to handle these things so that the village does not lose out. )Issues from Tourists: Tourists, many a time, tend to compare rural tourism with general tourist spots and hence get bogged down by the results. Tourists are not able to connect with the rural theme which results in loss of interest. Also, sometimes issues like food and lifestyle tend to be a hindrance in the project. Sometimes, the traditional and cultural beliefs of the rural people prevent them from catering to the needs of the tourists. g)Cultural and Environmental Pollution: Tourism is a phenomenon which also brings with itself the ill effects. If not implemented properly, it can lead to destruction of the very basic cause of rural tourism i. e. the cultural heritage. Also, with hordes of tourists pouring in, the environment is at risk. Moreover, sometimes there should be strict control at some places because there are traditions and cultural beliefs of people that will prevent them from catering to all that the tourists may require and even the tourist would know that this is what he can expect in a village and accordingly will prepare them before coming to that village. The major issue faced by the Choti Haldwani community was visibility. It gets lost in the mad rush of tourists from Corbett to Nainital. With the Himalayan Homestays initiative gaining popularity, many other institutions have also tried to tap into the market. But in the process, the focus has shifted from community development to profit making. It also did not consider the capacity of the community, hence impacting the social structure. Also, the influx of many tourists eventually led to negative influence on the environment. With the difficult terrain, many of the homestays would not get sufficient number of tourists. This led to disparity between the villagers. INFRASTRUCTURE A key aspect in setting up different facilities was the formation of the Corbett Gram Vikas Samiti that coordinated with the project team (mainly from Forest Department and consultants) and took up implementation of work at the village. This ensured that the inhabitants of the village had a say in the development of the village as a tourist site. Proper footpaths were organised, information signboards were set up, an entry gate set up and renovations at the various heritage sites carried out. To support the Heritage Trail, the following activities were carried out 1)Training of guides: Interested people were asked to register for training as guides, but since not many tourists opted for the walk, the number of guides is dwindling, but there still is hope with a number of women interested in undergoing training as guides. 2)Identifying homestays: Presently only two families provide homestays. Although the concept of homestays is fast catching up with the community, the facilities within the homes is a hurdle, as these houses are installed with the traditional Indian toilets. Unlike ViaDesh, new houses are thus being built with better facilities for the tourist. Homestays rents and dining are very nominal at the rate of Rs 250/- a day with Rs. 60/- per person for 3 meals. 3)Establishing a souvenir shop: The Moti Souvenir Shop, run by the village committee, ran into trouble initially with very little funds and limited knowledge on how to run and what to sell at the shop. Eventually, with the aid of the committee, Haldi (turmeric) was bought from a lady, which was powdered and sold at the shop. The profits are given out to the lady, which has resulted in other items like pulses and spices being sold at the shop. Also, with the help of the World Wildlife Fund (WWF), three self-help ladies groups were started, who supply products like jam, jellies and pickles to the shops. In addition to this, handmade hankies , scarves, bed sheets, dupattas and sweaters from Ranikhet were sold at the shop. 4)Information kiosks: In a small section of the souvenir shop, a computer with internet connection has been set up, with a trained person manning it. Although introduced for the tourists, this has benefitted children more, as they are provided computer education with a fee of Rs. 200/-. ViaDesh’s policy is simple – no construction of new structures and the promotion of indigenous lifestyle. In an attempt to preserve the natural environment of the village and to inhibit urbanization of villages, ViaDesh, in partnership with the villagers, arrange for homestays within the village. One room in selected houses is refurbished to cater to the tourist lifestyle, which is taken care of by the residents. ViaDesh has installed eastern-style toilets in all homestays to give tourists the actual feel of rural life. Apart from this, hosts are trained about hygiene and cleanliness standards that need to be adopted. They are also trained to follow hygiene while cutting vegetables and preparing food. ViaDesh has tried to work around the available resources and provide a comfortable experience for the tourist. As such physical infrastructure was not built for the Himalayan Homestays project unlike mud houses in other places. The trust had decided on tourists sharing the rooms with the villagers. Hence, there was a need for virtual infrastructure to attract tourists and spread awareness. The trust tied up with local operators to market Himalayan homestays. It was a conscious effort that the local operators chosen would think as well as work in parallel towards the community. This move also helped in briefing the tourists about the norms to avoid confrontation at the later stages. The trust also developed a website to tap the tourist seeking a similar experience on the internet. To tap walk-in clients, the trust had designed posters and maps as well. It was decided that 10% of the fund would be shared with the conservation fund. Conservation fund was used for various community works such as preserving wildlife, tree plantation etc. FINANCE ViaDesh, being a fledgling organisation, is a self-financed enterprise. Initial investment for setting up rooms, toilets etc. was made by Jamal. Participants' project donations also help to ensure that funds are available throughout the year to maintain the work done by the teams. These funds are either channelled through ViaDesh’s own charity, Sustainable Tourism Trust, or partner charities. ViaDesh donates 10% of its profits from travel to community development projects in host areas, with a focus on health and education. The investment involved at Himalayan Homestays was only Rs. 500/- for one home as the people would be thoroughly trained in various aspects of tourism (as guides and drivers). Also, the tour operator charged Rs. 50/- for spreading awareness about the homestays. The villagers would get Rs. 300/- per tourist per night, which would be directly paid to the homestay provider, to avoid clashes with agents or guides. IMPACT The Choti Haldwani project has managed t o keep alive the history and legacy of Corbett. For the tourists visiting the National Park, Choti Haldwani adds another dimension to understanding Corbett. Even though the benefits (economics of it) are limited the motivation is very high. The interest & enthusiasm shown, the coming and working together of the community in a cohesive manner is another critical aspect of this initiative which is a significant reason why the community has been able to sustain this engagement. New jobs and supplementary sources of income have been created, with more opportunities in the offing. There has also been active participation from women in the SHGs that were formed in collaboration with WWF. While ViaDesh is still trying to evaluate its impact on villages, the potential impact of this venture and such ventures like this are enormous. It gives the locals an alternate source of income, from homestays, guides, drivers, porters and trekking activities. This in turn prevents the migration (which is rampant in rural areas for lack of better opportunities) of people to cities. ViaDesh ensures that the money earned from homestays etc. is given to the female member of the household, thus promoting woman empowerment. ViaDesh aims for these communities to build their capacity to make things, from handicrafts to eatables like jams, and for them to be able to sell such quality items in the city market. Initiatives like this also squash the myth that rural community is not open to change. With tourists coming in and staying with the locals, there is mutual benefit from such initiatives. It’s a mutually enriching experience. ViaDesh also aims at setting up quality education and health centres within the area from the funds set aside from profit for such a purpose. Himalayan Homestays has had a positive impact on the villagers. The additional income from the homestays was helpful in buying ration in lean season and even sending children to the school. It also helped villagers in protecting their livestock and build predator-proof pens. The income gave much deprived decision power to the women community of the villages. The tourism activity increased local participation with the fact that many parachute cafes and local businesses propped up. The flow of tourists also instilled a sense of pride in the local people for their culture and lifestyle. In a way, this activity also helped preserve Ladhaki culture as people can now take pride in displaying the distinct Ladhaki decor and cuisine. The community on a whole has had an increased awareness of hygiene. The tourism activity also helped in checking migration of youth towards city. Homestays helped in the overall personality development of the villagers as the interaction with foreign tourists increased. Some of the added benefits for the villagers were the utilization of conservation fund, adoption of waste management practices and tree plantation activities. A change of attitude was seen in the villagers towards the snow leopards as they are now the attractions for the tourists to visit this place. The homestay experience for the tourists helped in learning about Ladakhi cultures through nature treks and its cuisines. THE WAY FORWARD The way ahead for the Samiti at Choti Haldwani is now to work and continue development on the initiatives already undertaken, and also start new programmes like organic farming and bullock cart rides to further expand and provide different sustainable employment opportunities for the locals. ViaDesh intends to move further into different villages and start similar projects like the ones already established. At the same time, ViaDesh aims at phasing its operations out of the existing locations, thus making these villages self-sustainable, with a well-established education and health system running. The idea of converting a livelihood problem into tourism initiative has worked well for the community based around the Himalayan Homestays initiative. Also, this project shows how rural tourism is related to eco-tourism and agri-tourism. This project has helped the community in its economic upliftment through measures such as these, while keeping the local culture intact. This project has also helped in protecting snow leopards and generating an alternative source of income through it. It shows how a balance can be maintained between tourism and ecology. Rural tourism has immense potential in the overall development of the economy, while preserving the rural structure, cultures and keeping traditions intact. Government initiatives should constantly monitor the progress of the projects that have already been initiated, continuously identifying bottlenecks and obstacles, to ensure the smooth functioning of such initiatives. Rural Tourism can help achieve some of the UN’s Millennium Development Goals (MDGs) that aims at ending poverty by 2015. BIBLIOGRAPHY 1)Redefining Tourism – Experiences and Insights from Rural Tourism Projects in India ( © Ministry of Tourism, Government of India / UNDP India 2008) 2)www. viadesh. com 3)www. himalayan-homestays. com 4)Performance of Tourism Sector during July 2011, Ministry of Tourism 5)Annual Report 2011 Ministry of Tourism 6)Equations Annual Report, 2009-2010 Rural Tourism A BRIEF ANALYSIS ON THE STATUS OF RURAL TOURISM IN INDIA REFERENCE: GIMRM024 Table of Contents Abstract2 Initiatives6 Issues Faced8 Infrastructure10 Finance 11 Impact12 The Way Forward13 Bibligography14 ABSTRACT Tourism is one of the primary catalysts in generating sustainable livelihood in India. India’s vast rural diversity and heritage offers tremendous opportunity for rural tourism. The idea of rural tourism was born out of the need to provide first-hand experience of living in rural areas to the urban population and also as supplementary income for the local population. The Ministry of Tourism in its Outcome Budget for 2011-2012 has emphasized on the need of giving greater focus to rural tourism with the objective of creating employment, with specific emphasis on the upliftment of the status of women and to encourage local arts and handicraft. Rural tourism has the potential of carrying the additional burden of uplifting poverty and reducing migration towards urban areas. This research paper aims at studying the status of rural tourism in India, looking into some initiatives that have already been undertaken, both by the Ministry (The Choti Haldwani Project at the foothills of Nainital) and by organisations (NGO ViaDesh, Delhi and Himalayan Homestays, Ladakh) in different parts of India and the way forward. The paper concentrates on the following major areas: 1) Initiatives undertaken 2) Problems faced while trying to establish such initiatives 3) Infrastructure developed for this purpose ) The finances involved 5) The impact of such initiatives 6) Its co-relation with eco-tourism and agri-tourism 7) Future plans The government of India along with UN Development Programme (UNDP) has drafted policies and implemented some on the same lines by associating and granting funds to NGOs. Rural tourism will go a long way in realising some of the Millennium Development Goals (MDGs) laid out by the UNDP, to be achieved by 2015. â€Å"The air is soft and balmy. The wild flowers are in full bloom, and the butterfly is on the wing. The grasshopper is singing his ceaseless song, and the bees are humming a chorus thereto. † These are excerpts from Ruskin Bond’s novel â€Å"Mussoorie & Landour, Days of Wine and Roses†. Such is the beauty of the Indian landscape. Tourism in India is the biggest service industry contributing 6. 23% to GDP and providing a host of employment opportunities. With 5. 58 million Foreign Tourist Arrivals (FTAs) in 2010 and a provisional number of 2. 92 million during the first half of 2011, the tourism industry is pegged to grow at a rate of 9. 4% annually over the next decade. It’s linkages with a myriad of sectors in the economy, like transport, construction, handicrafts, manufacturing, horticulture, agriculture, etc. , makes it a potential economy driver, while also becoming an effective tool for poverty alleviation and ensuring growth with equality. The focus, thus, is now on rural tourism, an avenue that provides immense possibilities and opportunities for inclusive growth and equality in rural India. The Ministry of Tourism (MoT) and the United Nations Development Programme (UNDP) have collaborated in an initiative named the Endogenous Tourism Project – Rural Tourism Scheme (ETP-RTS) on rural tourism. Initiated in 2003, the project identified 36 sites across India, where a number of pilot projects have been initiated to assess the impact of this kind of tourism in these areas. The principal objective of the project is to focus on sustainable livelihoods and at the same time aims at the convergence of issues such as gender equality, empowerment of women, youth and other disadvantaged sections and working towards cultural sensitivity and environmental sustainability. This paper will look into one such government initiative, Choti Haldwani, which is a community based tourism project. Apart from government initiatives, numerous NGOs have been involved in different forms of rural tourism, be it agri-tourism, treks, homestays, workshops with locals etc. In the NGO space, this paper cites the example of ViaDesh, a social enterprise, based out of Delhi that arranges expeditions and treks in Uttarakhand, the Himalayan Belt (Kargil, Leh, Ladakh etc) and Rajasthan. This paper also briefly looks at Himalayan Homestays, an initiative by the Snow Leopard Conservancy (SLC), The Mountain Institute, local tour operators and villagers living in important snow leopard areas. Traditional tourism, concentrated in coastal and mountain resorts, urban and cultural centres, has proven that tourism can bring enormous benefits to the economy, society and environment of a certain area. However at the same time there is a realization that certain parts of the country have been left behind in development. Rural tourism could be the harbinger of change in such a scenario. In recent years demands for holidays in small villages and the countryside has increased significantly in many rural regions of the world. The challenge for rural tourism then is to focus on providing sustainable livelihoods in rural areas all while preserving the traditions, cultures and values that exist in these areas, instead of trying to â€Å"urbanise† the area. INITIATIVES Choti Haldwani Choti Haldwani, better known as Jim Corbett’s village, is located in the Nainital District of Uttarakhand. Bought by Corbett in the early 1900s, this was the last village he stayed in before migrating to Kenya after Independence, donating the land to the 40 families residing in Choti Haldwani at that time. The village has now grown in population with 138 families making Choti Haldwani their home, and earning their livelihood mainly from agriculture. In 2001, Choti Haldwani was one of the four villages chosen to implement a community-based tourism (CBT) project. The CBN (Corbett National Park, Binsar Wildlife Sanctuary, Nainital) Tourism Initiative was designed to develop a framework for conservation and tourism by making use participatory processes that seek to engage stakeholder groups for planning, to help develop a common vision, build ownership, and buy in from various stakeholder groups for plans and projects. Many consultations and deliberations later, the USP of the village was discovered. This led to the formation of the Corbett Heritage Trail (which included historical sites like Corbett’s house, the historical gun of Tejsingh and Moti’s House to name a few). ViaDesh ViaDesh (established in 2010) is a social enterprise based out of Delhi. Its philosophy is engrained in its name – ViaDesh literally translates to â€Å"by way of country†. Founded by Jamal Mohammad and aimed at promoting village life and providing sustainable livelihood options, Viadesh promotes itself as a unique holiday planner committed to giving a transformative experience to both the tourist and the host. ViaDesh works towards building partnerships with villagers, and forging relationships with them through community interaction. The expeditions and treks give the tourist a first-hand experience of rural living. They are exposed to the unique and rich village culture that every village brings with it. Villagers turn into guides, narrating stories from the village and sharing their own experiences with the tourists. Tourists also bear witness to the different folk songs and dances, gathering together with the village folk. Home-stays are arranged for tourists in some of the houses within the village itself. By doing this, ViaDesh ensures that the tourist is involved, from early morning, in every facet of village life. Starting from collection and preparation of fodder for animals to cooking food, to even plucking apples and apricots from plantations and planting herbs like oregano, tourists get hands-on experience of rural living. Rural locations offer an idealized release from stress and the opportunity to re-engage with a simpler, quieter way of life that offers rest and relaxation. Himalayan Homestays Himalayan Homestays is an Initiative by Snow Leopard Conservancy (SLC), The Mountain Institute, local tour operators and villagers living in important snow leopard areas. The need for this initiative was felt due to the rising disparity between the rural and the urban communities due to the fact that the tourism boom in Ladakh offered little opportunities to the rural people. The rural community was also facing the problem of diminishing livestock population due to Snow leopards. Hence they offered tourism as a solution to promote conservation as well as to combat livestock loss. Villagers defined the Himalayan Homestays in the following way: â€Å"A traditional village based Ladakhi Homestay would share their traditional way of life and values with visitors provide traditional food, in an eco-friendly environment that requires little initial investment. (Source – Redefining Tourism: Experiences and Insights from Rural Tourism Projects in India) The project was implemented with various guidelines for selecting locations to setting minimal facilities such as a separate room for tourist to a toilet (with door). Also 10% of the money generated was to be divulged into the conservation fund for village activities. Initially, for setting up, they assessed the demand and preferences of the tourist by conducting a survey for the location choice, food and accommodation option as well. Interestingly, the choice was local food was rated highly. Capacity building measures such as training the youth as nature guides. To avoid hygiene issues, community members were trained on cooking and cuisine as well. The main aim of SLC was community empowerment and hence it was decided that the tourists would be shared on rotation basis. For the homestays, which were far off, and where the tourists were unwilling to go, they were trained for additional services such as Parachute cafes, Guides etc. ISSUES FACED Rural tourism as a whole is a sensitive issue to deal with since it deals with people and also their livelihoods. The rural people are skeptical about the kind of invasion that happens due to rural tourism. While implementing rural tourism many issues have cropped up. It is necessary to understand that the issues faced by the government are different from private and non-governmental entities. a)Finance: It deals with arranging as well as managing finances for any project. This aspect is prevalent in all initiatives from the government. Here the government has struggled to route funds flow whereas private players have found it difficult to arrange funds for the project. If the funds flow issues crops up at the beginning of the project then it becomes difficult to keep the local community engaged as they tend to lose interest as well as trust in the initiative. b)Pace of the Project: It is an important issue that needs to be addressed. It has been observed that private entities have tried to build upon strong finances. This has resulted in very little time for institutions as well as the local community to reflect on their performance and also absorb this transition. In a fast paced project, the players fail to understand that this is a sensitive issue where resources and money are of equal importance. The pace of project should be best decided by the local communities involved as it would be help them adapt to their role. c)Partner Agencies: This issue is predominantly associated with the government where the implementing agencies differ in vision and also their work ethics. The government needs to understand that different agencies behave differently and hence the outcome of the projects would also vary. )Local Community: The basic motto of this project was to eradicate poverty and envisage an empowerment campaign. Many a time it has been observed that the richer community in the village gets all the control while the poorer sections takes a backseat, as they are deprived of minimum requirements for a tourist such as separate homestays or even proper education. Here the government needs to ensure that these people are involved in group activiti es where they could learn and also contribute. Also, conscious measures should be taken to incorporate the marginalized communities into the success story. Government as well as private players should make sure that inclusive growth takes place and hence the beneficiary is the entire village and not select individuals. e)Hygiene: Hygiene is an issue which has made foreign as well as domestic tourists hesitate in turning an eye to rural tourism. Basic facilities such as bathroom and sanitation have been a cause of concern for tourists. The players should make sure that proper training should be given to handle these things so that the village does not lose out. )Issues from Tourists: Tourists, many a time, tend to compare rural tourism with general tourist spots and hence get bogged down by the results. Tourists are not able to connect with the rural theme which results in loss of interest. Also, sometimes issues like food and lifestyle tend to be a hindrance in the project. Sometimes, the traditional and cultural beliefs of the rural people prevent them from catering to the needs of the tourists. g)Cultural and Environmental Pollution: Tourism is a phenomenon which also brings with itself the ill effects. If not implemented properly, it can lead to destruction of the very basic cause of rural tourism i. e. the cultural heritage. Also, with hordes of tourists pouring in, the environment is at risk. Moreover, sometimes there should be strict control at some places because there are traditions and cultural beliefs of people that will prevent them from catering to all that the tourists may require and even the tourist would know that this is what he can expect in a village and accordingly will prepare them before coming to that village. The major issue faced by the Choti Haldwani community was visibility. It gets lost in the mad rush of tourists from Corbett to Nainital. With the Himalayan Homestays initiative gaining popularity, many other institutions have also tried to tap into the market. But in the process, the focus has shifted from community development to profit making. It also did not consider the capacity of the community, hence impacting the social structure. Also, the influx of many tourists eventually led to negative influence on the environment. With the difficult terrain, many of the homestays would not get sufficient number of tourists. This led to disparity between the villagers. INFRASTRUCTURE A key aspect in setting up different facilities was the formation of the Corbett Gram Vikas Samiti that coordinated with the project team (mainly from Forest Department and consultants) and took up implementation of work at the village. This ensured that the inhabitants of the village had a say in the development of the village as a tourist site. Proper footpaths were organised, information signboards were set up, an entry gate set up and renovations at the various heritage sites carried out. To support the Heritage Trail, the following activities were carried out 1)Training of guides: Interested people were asked to register for training as guides, but since not many tourists opted for the walk, the number of guides is dwindling, but there still is hope with a number of women interested in undergoing training as guides. 2)Identifying homestays: Presently only two families provide homestays. Although the concept of homestays is fast catching up with the community, the facilities within the homes is a hurdle, as these houses are installed with the traditional Indian toilets. Unlike ViaDesh, new houses are thus being built with better facilities for the tourist. Homestays rents and dining are very nominal at the rate of Rs 250/- a day with Rs. 60/- per person for 3 meals. 3)Establishing a souvenir shop: The Moti Souvenir Shop, run by the village committee, ran into trouble initially with very little funds and limited knowledge on how to run and what to sell at the shop. Eventually, with the aid of the committee, Haldi (turmeric) was bought from a lady, which was powdered and sold at the shop. The profits are given out to the lady, which has resulted in other items like pulses and spices being sold at the shop. Also, with the help of the World Wildlife Fund (WWF), three self-help ladies groups were started, who supply products like jam, jellies and pickles to the shops. In addition to this, handmade hankies , scarves, bed sheets, dupattas and sweaters from Ranikhet were sold at the shop. 4)Information kiosks: In a small section of the souvenir shop, a computer with internet connection has been set up, with a trained person manning it. Although introduced for the tourists, this has benefitted children more, as they are provided computer education with a fee of Rs. 200/-. ViaDesh’s policy is simple – no construction of new structures and the promotion of indigenous lifestyle. In an attempt to preserve the natural environment of the village and to inhibit urbanization of villages, ViaDesh, in partnership with the villagers, arrange for homestays within the village. One room in selected houses is refurbished to cater to the tourist lifestyle, which is taken care of by the residents. ViaDesh has installed eastern-style toilets in all homestays to give tourists the actual feel of rural life. Apart from this, hosts are trained about hygiene and cleanliness standards that need to be adopted. They are also trained to follow hygiene while cutting vegetables and preparing food. ViaDesh has tried to work around the available resources and provide a comfortable experience for the tourist. As such physical infrastructure was not built for the Himalayan Homestays project unlike mud houses in other places. The trust had decided on tourists sharing the rooms with the villagers. Hence, there was a need for virtual infrastructure to attract tourists and spread awareness. The trust tied up with local operators to market Himalayan homestays. It was a conscious effort that the local operators chosen would think as well as work in parallel towards the community. This move also helped in briefing the tourists about the norms to avoid confrontation at the later stages. The trust also developed a website to tap the tourist seeking a similar experience on the internet. To tap walk-in clients, the trust had designed posters and maps as well. It was decided that 10% of the fund would be shared with the conservation fund. Conservation fund was used for various community works such as preserving wildlife, tree plantation etc. FINANCE ViaDesh, being a fledgling organisation, is a self-financed enterprise. Initial investment for setting up rooms, toilets etc. was made by Jamal. Participants' project donations also help to ensure that funds are available throughout the year to maintain the work done by the teams. These funds are either channelled through ViaDesh’s own charity, Sustainable Tourism Trust, or partner charities. ViaDesh donates 10% of its profits from travel to community development projects in host areas, with a focus on health and education. The investment involved at Himalayan Homestays was only Rs. 500/- for one home as the people would be thoroughly trained in various aspects of tourism (as guides and drivers). Also, the tour operator charged Rs. 50/- for spreading awareness about the homestays. The villagers would get Rs. 300/- per tourist per night, which would be directly paid to the homestay provider, to avoid clashes with agents or guides. IMPACT The Choti Haldwani project has managed t o keep alive the history and legacy of Corbett. For the tourists visiting the National Park, Choti Haldwani adds another dimension to understanding Corbett. Even though the benefits (economics of it) are limited the motivation is very high. The interest & enthusiasm shown, the coming and working together of the community in a cohesive manner is another critical aspect of this initiative which is a significant reason why the community has been able to sustain this engagement. New jobs and supplementary sources of income have been created, with more opportunities in the offing. There has also been active participation from women in the SHGs that were formed in collaboration with WWF. While ViaDesh is still trying to evaluate its impact on villages, the potential impact of this venture and such ventures like this are enormous. It gives the locals an alternate source of income, from homestays, guides, drivers, porters and trekking activities. This in turn prevents the migration (which is rampant in rural areas for lack of better opportunities) of people to cities. ViaDesh ensures that the money earned from homestays etc. is given to the female member of the household, thus promoting woman empowerment. ViaDesh aims for these communities to build their capacity to make things, from handicrafts to eatables like jams, and for them to be able to sell such quality items in the city market. Initiatives like this also squash the myth that rural community is not open to change. With tourists coming in and staying with the locals, there is mutual benefit from such initiatives. It’s a mutually enriching experience. ViaDesh also aims at setting up quality education and health centres within the area from the funds set aside from profit for such a purpose. Himalayan Homestays has had a positive impact on the villagers. The additional income from the homestays was helpful in buying ration in lean season and even sending children to the school. It also helped villagers in protecting their livestock and build predator-proof pens. The income gave much deprived decision power to the women community of the villages. The tourism activity increased local participation with the fact that many parachute cafes and local businesses propped up. The flow of tourists also instilled a sense of pride in the local people for their culture and lifestyle. In a way, this activity also helped preserve Ladhaki culture as people can now take pride in displaying the distinct Ladhaki decor and cuisine. The community on a whole has had an increased awareness of hygiene. The tourism activity also helped in checking migration of youth towards city. Homestays helped in the overall personality development of the villagers as the interaction with foreign tourists increased. Some of the added benefits for the villagers were the utilization of conservation fund, adoption of waste management practices and tree plantation activities. A change of attitude was seen in the villagers towards the snow leopards as they are now the attractions for the tourists to visit this place. The homestay experience for the tourists helped in learning about Ladakhi cultures through nature treks and its cuisines. THE WAY FORWARD The way ahead for the Samiti at Choti Haldwani is now to work and continue development on the initiatives already undertaken, and also start new programmes like organic farming and bullock cart rides to further expand and provide different sustainable employment opportunities for the locals. ViaDesh intends to move further into different villages and start similar projects like the ones already established. At the same time, ViaDesh aims at phasing its operations out of the existing locations, thus making these villages self-sustainable, with a well-established education and health system running. The idea of converting a livelihood problem into tourism initiative has worked well for the community based around the Himalayan Homestays initiative. Also, this project shows how rural tourism is related to eco-tourism and agri-tourism. This project has helped the community in its economic upliftment through measures such as these, while keeping the local culture intact. This project has also helped in protecting snow leopards and generating an alternative source of income through it. It shows how a balance can be maintained between tourism and ecology. Rural tourism has immense potential in the overall development of the economy, while preserving the rural structure, cultures and keeping traditions intact. Government initiatives should constantly monitor the progress of the projects that have already been initiated, continuously identifying bottlenecks and obstacles, to ensure the smooth functioning of such initiatives. Rural Tourism can help achieve some of the UN’s Millennium Development Goals (MDGs) that aims at ending poverty by 2015. BIBLIOGRAPHY 1)Redefining Tourism – Experiences and Insights from Rural Tourism Projects in India ( © Ministry of Tourism, Government of India / UNDP India 2008) 2)www. viadesh. com 3)www. himalayan-homestays. com 4)Performance of Tourism Sector during July 2011, Ministry of Tourism 5)Annual Report 2011 Ministry of Tourism 6)Equations Annual Report, 2009-2010